Meetings, Expositions, Events, and Conventions : An Introduction to the Industry (9780134735900)

For courses in events and convention management.

The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC - meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry's most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.

Product details

• Format Hardback | 368 pages
• Dimensions 218 x 279 x 20mm | 920g
• Publication date 17 Apr 2018
• Publisher Pearson Education (US)
• Imprint Pearson
• Publication City/Country United States
• Language English
• Edition Statement 5th edition
• ISBN10 0134735900
• ISBN13 9780134735900
• Bestsellers rank 1,797,547

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